A2P Messaging Global Market Opportunities, Key Players and Forecast 2024-2033 | Twilio Inc., Sinch AB, Infobip Ltd., MessageBird B.V., BICS SA/NV

The A2P messaging market size has grown steadily in recent years. It will grow from $69.96 billion in 2023 to $72.68 billion in 2024 at a compound annual growth rate (CAGR) of 3.9%. The growth in the historic period can be attributed to internet penetration, rise in smartphone usage, business communication evolution, SMS integration in services, security and authentication needs.

The A2P messaging market size is expected to see strong growth in the next few years. It will grow to $88.53 billion in 2028 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to IoT communication, banking and financial services usage, healthcare and appointment reminders, adoption of chatbots and AI, industry-specific integration. Major trends in the forecast period include compliance with regulatory standards, interactive messaging experiences, vertical-specific messaging solutions, API integration and platform diversification, omnichannel messaging strategies.

Market Overview -
A2P messaging is message traffic in which a person gets messages from a software or application platforms rather than from a person and does not anticipate a response. It is used to enable businesses to automate the transfer of large volumes of messages to facilitate the delivery of business-critical messages.

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Smartphone Surge Is Propelling A2P Messaging Market Growth Through Increased Penetration
Increasing penetration of smartphones is expected to propel the growth of the A2P messaging market going forward. A smartphone refers to a portable electronic device that connects to the internet and cellular networks. A2P messaging helps smartphone users receive messages from a business application for marketing or customer service purposes, mainly via an automated procedure. For instance, in February 2023, according to Uswitch Limited, a UK-based financial conduct authority, beginning in 2022, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. The UK population is expected to grow to 68.3 million by 2025, of which 95% (or around 65 million individuals) will own a smartphone. Therefore, the increasing penetration of smartphones is driving the growth of the A2P messaging market.

Competitive Landscape -
Major companies operating in the A2P messaging market report are China Mobile Limited, AT&T Inc., Orange S.A., Twilio Inc., Sinch AB, Tata Communications Limited, Genesys Telecommunications Laboratories Inc., Syniverse Technologies LLC, Infobip Ltd., MessageBird B.V., BICS SA/NV, Vonage Holdings Corp., Kaleyra Inc., Monty Mobile SAL, TeleSign Corporation, OpenMarket Inc., Comviva Technologies Limited, Route Mobile Limited, Karix Technologies Private Limited, Cequens Ltd., Plivo Inc., Mitto AG, Soprano Design Pty Ltd, Global Message Services S.A., Clickatell (Pty) Ltd., Nexmo Inc. (Vonage API Platform), Summit Tech (Summit Technology Group), Tyntec Silverstreet, Dexatel Global Message Services AG, CLX Communications AB, Esendex Ltd., Fortytwo Telecom AB, Upland Software Inc. (Mobile Messaging Solutions), BulkSMS (a division of Adapt IT), Commify Group Limited, 3Cinteractive Corp. (3C), IMImobile PLC (acquired by Cisco), Kaleyra S.p.A. (formerly known as Solutions Infini), Mogreet Inc.

Innovative Technological Advancements Propel A2P Messaging Market Growth
Technology advancement is a key trend gaining popularity in the A2P Messaging market. Major companies operating in the A2P messaging market are focused on developing new technological solutions to strengthen their position. For instance, in July 2021, Dotgo, a US-based company operating in A2P messaging, launched the RichSMS service, built on RichSMS technology, which enables SMS messages to be delivered over RCS without requiring any software changes and increases customer loyalty by providing greater security, trust, and branding for business-to-consumer communication. The unique features of RichSMS include that its users receive a similar message along with the company logo and verified trust mark on their RCS-capable phones. It provides increased customer experience, branding, and security.

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Key Segments -
The A2P messaging market covered in this report is segmented -
1) By Component: Platform, A2P Service
2) By SMS Traffic: National Traffic, Multi-Country
3) By Deployment Mode: On-Premises, Cloud
4) By Application: Authentication Services, Promotional and Marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messages, Other Applications
5) By End Users: Banking, Financial Services, and Insurance, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, Other End Users

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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