Empowering Lobstermen, Protecting Right Whales: Lineless Lobster Launches The Gear Guardian as a Low Cost Rapidly Deployable Interim Solution to the Entanglement Crisis.

Marblehead, MA - Lineless Lobster proudly announces the launch of its new project aimed to help address the Right Whale entanglement issue with a product called "The Gear Guardian." The Gear Guardian is a low cost mechanical device with no electronics that attaches to any lobster trap in minutes. It is designed to reduce the occurrence and severity of Right Whale entanglements, provide a way to rescue otherwise lost "ghost gear" and prove a consumer demand for ethically sourced lobster.

"It hit me two years ago-I love whales, but hate the way the entanglement issue with Right Whales is playing out. It's painful seeing Lobstermen hit with unfair regulations and at the same time watching good science be ignored or debated," says Chris Buchanan, Founder of Lineless Lobster. "Through extensive consultations with stakeholders across the industry, we're excited to introduce The Gear Guardian as an interim solution that not only prioritizes the interests of Lobstermen but also paves the way for an ethically sourced lobster supply chain."

Buchanan added, "Both Lobstermen and Right Whales are facing an existential crisis and need a solution today, not 10 years from now. We firmly believe that consumers should have the power to choose to reward Lobstermen who are taking steps to reduce entanglements, just as they do when they pay a premium for any other product such as 'organic' produce or 'Grass Fed Beef'. By championing Lobstermen and offering an interim solution like The Gear Guardian, we can align consumer demand with ethical fishing practices, which should help accelerate longer lasting solutions."

Lineless Lobsterter plans an Indiegogo campaign to fund the initial prototype in the next few weeks. For more information and to see how The Gear Guardian works as well as to support the campaign, please visit www.linelesslobster.com.

Contact:
Chris Buchanan
Founder - Lineless Lobster, Chris@linelesslobster.com

Lineless Lobster LLC
56 Orne St
Marblehead, MA 01945

About Lineless Lobster

In today's world of conscious consumerism, choices matter. Yet, when it comes to lobster, rewarding ethical practices has been challenging. Lineless Lobster changes that.

We're on a mission to empower lobstermen who prioritize ethical sourcing by offering premium prices. Our goal: to bridge the gap between fishermen, policymakers, and consumers, driving industry-wide improvements.

Join us in rewriting the lobster industry's narrative. With Lineless Lobster, ethical sourcing isn't just a choice-it's our promise.

This release was published on openPR.