Digital Video Advertising: A Global Market Overview and Regional Insights

According to the report published by Allied Market Research, the global digital process automation market was estimated at $12.4 billion in 2021 and is expected to hit $42.7 billion by 2031, registering a CAGR of 13.2% from 2022 to 2031.

The report provides a detailed analysis of the top investment pockets, top winning strategies, drivers & opportunities, market size & estimations, competitive landscape, and evolving market trends. The market study is a helpful source of information for the frontrunners, new entrants, investors, and shareholders in crafting strategies for the future and heightening their position in the market.

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Digital video advertising is the process of displaying ads either inside online video content usually before, during or after a video stream, known as pre-roll, mid-roll and post-roll or as standalone ads. In addition, majority of video ads are bought, sold and displayed programmatically using various targeting methods and may also include interactive elements.

Furthermore, the increase in the usage of digital media and growing adoption from the e-commerce sector is boosting the growth of the digital video advertising market. In addition, the increase in global penetration of smartphones and internet is positively impacting the growth of the digital video advertising market. However, the risk of security incidents on networks and the high costs of digital video advertising is hampering the digital video advertising market growth. On the contrary, rising innovations in the digital advertising Industry are expected to offer remunerative opportunities for the expansion of during the digital video advertising market forecast.

Depending on the industry vertical, the retail industry segment holds the largest digital video advertising market share as it allows brands and marketers to identify and analyze search results using cookies, which givers retailers an in-depth understanding of peoples' needs and demands. However, the media and entertainment segment are expected to grow at the highest rate during the forecast period, owing to increasing penetration of social media platforms allow media houses to expand their distribution content by offering digital content licensing and production rights.

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By component, the solution segment held the largest share in 2021, garnering more than two-thirds of the global digital process automation market revenue, and is projected to maintain its dominance by 2031. The services segment, on the other hand, would showcase the fastest CAGR of 15.3% during the forecast period.

By business function, the supply chain automation segment contributed to more than one-third of the global digital process automation market share in 2021, and is projected to rule the roost by 2031. The claims automation segment, on the other hand, would display the fastest CAGR of 15.2% throughout the forecast period. The other segments assessed through the report take in sales process automation, and marketing automation.

By organization size, the large enterprises segment accounted for the highest share in 2021, generating around one-third of the global digital process automation market revenue. The small and medium-sized enterprises segment, simultaneously, would portray the fastest CAGR of 14.4% during the forecast period.

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By deployment type, the on-premises segment contributed to nearly one-third of the global digital process automation market share in 2021, and is projected to rule the roost by 2031. The cloud segment, on the other hand, would display the fastest CAGR of 14.8% throughout the forecast period.

Region-wise, the digital video advertising market size was dominated by North America in 2021, and is expected to retain its position during the forecast period, owing to, high penetration rate of smartphones. However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to increasing the adoption of smart devices, OTT platforms, social media platforms.

COVID-19 scenario -

• The market witnessed a significant upturn, as much of the world moved online, accelerating a digital transformation that has been underway for decades. Children with at-home internet access began attending class remotely; many employees started working from home, and numerous firms adopted digital business models to maintain operations and preserve some revenue flows.

• Moreover, significant transformational change requires system analysis to integrate information technology, operational technology, automation, and controls to achieve efficient and responsive synchronized production is expected to influence the market during a pandemic.

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The key market players analyzed in the global digital process automation market report include Appian, Cognizant, SS&C Technologies, Inc., IBM Corporation, Infosys Limited, LTIMindtree Limited, Open Text Corporation, Oracle Corporation, Software AG, and Pegasystems Inc. These market players have embraced several strategies including partnership, expansion, collaboration, joint ventures, and others to highlight their prowess in the industry. The report helps formulate the business performance and developments by the top players.

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