Artificial Intelligence based Personalization Market worth $12.71 billion by 2030, growing at a CAGR of 18.62% - Exclusive Report by 360iResearch

The "Artificial Intelligence based Personalization Market by Technology (Collaborative Filtering, Contextual Bandit Algorithms, Deep Learning), Application (Ad Targeting & Retargeting, Content Customization, Email Marketing Personalization), Industry Vertical - Global Forecast 2024-2030" report has been added to 360iResearch.com's offering.

The Global Artificial Intelligence based Personalization Market to grow from USD 3.84 billion in 2023 to USD 12.71 billion by 2030, at a CAGR of 18.62%.

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Artificial intelligence (AI) based personalization refers to using AI technologies to tailor users' content, recommendations, and experiences based on their unique preferences, behaviors, and interactions. This approach leverages algorithms and machine learning to analyze vast datasets, identifying patterns and insights that inform personalized engagements across various channels and touchpoints. The shift towards data-driven marketing strategies has fostered the growth of AI-based personalization. This data-centric approach allows companies to deliver personalized content and recommendations to their customers, enhancing engagement and conversion rates. The data privacy and security issues associated with AI based personalization present a significant challenge for providers and operators. Moreover, the rapid advancements in artificial intelligence and machine learning technologies have made AI-based personalization more accessible and effective. These technological improvements have enabled the processing of large datasets to identify patterns, preferences, and behaviors, thereby facilitating highly accurate and dynamic personalization capabilities.

In the Americas, the United States and Canada are significant players in AI innovation, including AI-based personalization domains. Investments in AI startups and research initiatives are substantial in this region, driven by private and public sectors. The consumer market is highly receptive to personalized experiences, prompting companies to adopt AI to tailor their offerings. On the other hand, the European Union's commitment to ethical AI development shapes its market for AI-based personalization, focusing on user-centric and privacy-first solutions. AI adoption in the Middle East is burgeoning, with investments targeting retail, healthcare, and finance sectors. Countries leverage AI personalization to enhance customer experiences amidst a digitally transforming landscape. Moreover, the Asia Pacific region is witnessing a remarkable surge in adopting AI-based personalization technologies across various sectors, such as retail, e-commerce, healthcare, and media. As digital transformation accelerates, companies increasingly leverage AI to deliver personalized experiences to their customers, aiming to enhance customer satisfaction and loyalty while optimizing operational efficiencies. The region's vast and growing digital consumer base and high mobile penetration rates provide a fertile ground for AI personalization solutions.

Market Segmentation & Coverage:

This research report categorizes the Artificial Intelligence based Personalization Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Technology, market is studied across Collaborative Filtering, Contextual Bandit Algorithms, Deep Learning, Machine Learning Algorithms, Natural Language Processing, Neural Networks, Predictive Analytics, and Reinforcement Learning. The Neural Networks is projected to witness significant market share during forecast period.

Based on Application, market is studied across Ad Targeting & Retargeting, Content Customization, Email Marketing Personalization, Personalized Customer Service, Search Result Personalization, Social Media Personalization, and Website & App Personalization. The Social Media Personalization is projected to witness significant market share during forecast period.

Based on Industry Vertical, market is studied across Automotive, e-Commerce & Retail, Financial Services, Healthcare, Media & Entertainment, Telecommunications, and Travel & Hospitality. The Travel & Hospitality is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 38.75% in 2023, followed by Europe, Middle East & Africa.

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FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Artificial Intelligence based Personalization Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in the Artificial Intelligence based Personalization Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

Key Company Profiles:

The report delves into recent significant developments in the Artificial Intelligence based Personalization Market, highlighting leading vendors and their innovative profiles. These include Abmatic AI, Adobe Inc., AIContentfy, Amazon Web Services Inc., Apple, Inc., Braze, Inc., Check Point Software Technologies,, Cisco Systems Inc., Gen Digital Inc., Google LLC by Alphabet Inc., Hewlett Packard Enterprise Development LP, Intel Corporation, International Business Machines Corporation, Kyndryl Inc., Microsoft Corporation, NEC Corporation, NVIDIA Corporation, Optimizely, Oracle Corporation, Salesforce, Inc, SAP SE, and Simplify360 Inc..

Key Topics Covered:

1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Artificial Intelligence based Personalization Market, by Technology
7. Artificial Intelligence based Personalization Market, by Application
8. Artificial Intelligence based Personalization Market, by Industry Vertical
9. Americas Artificial Intelligence based Personalization Market
10. Asia-Pacific Artificial Intelligence based Personalization Market
11. Europe, Middle East & Africa Artificial Intelligence based Personalization Market
12. Competitive Landscape
13. Competitive Portfolio

The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:
1. What is the market size and forecast of the Artificial Intelligence based Personalization Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Artificial Intelligence based Personalization Market?
3. What is the competitive strategic window for opportunities in the Artificial Intelligence based Personalization Market?
4. What are the technology trends and regulatory frameworks in the Artificial Intelligence based Personalization Market?
5. What is the market share of the leading vendors in the Artificial Intelligence based Personalization Market?
6. What modes and strategic moves are considered suitable for entering the Artificial Intelligence based Personalization Market?

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