India Agritourism Market Size, Growth ( 19.9%), Revenue, Future Forecast 2023-2028

The India agritourism market is expected to exhibit a growth rate (CAGR) of 19.9% during 2023-2028.

The widespread adoption of agritourism to support farmers' incomes and create novel tourism forms, thereby contributing to the economic, social, and environmental dimensions of sustainability, is primarily driving the India agritourism market.

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Factors Affecting the Growth of the India Agritourism Industry:

• Government Initiatives and Support:

The growing initiatives and supportive policies by the Government of India, such as providing financial aid, simplifying regulatory processes, and promoting rural tourism through marketing campaigns represents one of the key factors facilitating the market growth. Additionally, initiatives aimed at enhancing rural infrastructure, including better roads and improved internet connectivity, are making rural areas more accessible to tourists. Training programs for local farmers and rural communities in hospitality and tourism management have also been crucial. These efforts not only help in boosting the local economy but also aid in the preservation of rural heritage, traditions, and agriculture, making agritourism a more appealing option for both domestic and international tourists.

• Demand for Authentic Rural Experiences:

The growing need for authentic rural experiences among tourists is positively influencing the market. This interest is fueled by the need to escape the hustle and bustle of city life and connect with nature and traditional lifestyles. The agritourism in India offers a unique blend of cultural immersion, traditional agriculture, and rural life. This trend is not only driven by international tourists but also by domestic travelers who are keen to explore the diverse rural landscapes and cultural heritage of the country. The rise of experiential travel, where tourists seek to engage in unique, culturally rich experiences, significantly contributes to this trend.

• Health and Wellness Tourism Integration:

The integration of health and wellness practices with agritourism is emerging as a notable market driver. The agritourism venues often include wellness retreats where tourists can engage in yoga, meditation, and Ayurvedic treatments in serene, natural surroundings. This blend of agriculture and wellness tourism appeals to a growing segment of health-conscious travelers seeking holistic well-being experiences. The farm-to-table concept, where people consume organically grown, fresh farm produce, complements the health and wellness aspect, enhancing the appeal. This trend is not only drawing in international tourists looking for authentic Indian wellness experiences but also urban Indians seeking a respite from stressful lifestyles, thereby boosting the agritourism market.

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India Agritourism Market Report Segmentation:

By Tourist Type:

• Domestic
• International

On the basis of tourist type the market has been divided into domestic and international.

By Activity:

• On-farm Sales
• Outdoor Recreation
• Agritainment
• Educational Tourism
• Accommodations
• Others

Based on activity the market has been sorted into on-farm sales, agritainment, accommodations, and others.

By Booking Channel:

• Online
• Offline

On the basis of the booking channel, the market has been segregated into online and offline channels.

By Sales Channel:

• Travel Agents
• Direct

Based on sales channel, the market has been segmented into travel agents and direct.

Regional Insights:

• North India
• West and Central India
• South India
• East India

Region wise, the market has been fragmented into North India, West and Central India, South India, and East India.

India Agritourism Market Trends:

There is a growing trend towards organic farming and sustainable practices within Indian agritourism. This shift resonates with environmentally conscious travellers seeking authentic, eco-friendly experiences. It highlights a commitment to preserving the environment and offers a unique selling point for health and nature enthusiasts.
There is an increasing emphasis on cultural and heritage immersion in Indian agritourism. This involves engaging visitors in traditional festivals, crafts, and folklore, offering a deeper understanding of the rich heritage of India. These experiences attract culture enthusiasts and add a unique, educational dimension to agritourism.

Other Key Points Covered in the Report:

• COVID-19 Impact
• Porters Five Forces Analysis
• Value Chain Analysis
• Strategic Recommendations

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This release was published on openPR.