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Project Sport Launches Podcast to Pioneer Positive Change Through Sport

10-16-2023 08:35 AM CET | Sports

Press release from: Project Sport

The Wider Goals Podcast

The Wider Goals Podcast

Derby, UK - 16th October 2023. Project Sport, an organisation committed to harnessing the transformative power of sports, is excited to announce the launch of its new podcast, Wider Goals.

Hosted by sports broadcaster and performance coach Matt Roberts, Wider Goals is a brand-new podcast featuring conversations with some of the world's leading pioneers, revealing key insights on how we can make the world a better place through sport.

From professional athletes to CEOs, marketing gurus to sustainability superheroes, Wider Goals goes deep on how the values of Conscious Capitalism - higher purpose, conscious leadership, conscious culture and stakeholder orientation - can improve the performance of sports organisations and create meaningful, sustainable impact on the communities they serve.

With over two decades of experience, Matt has had the privilege of hosting live television coverage for some of the world's most iconic sports events, including the MotoGP World Championship, NFL Super Bowl and Winter Olympics for esteemed networks including the BBC, ITV, Eurosport, and Discovery.

He has now turned his presenting skills to the podcast arena and episode one sees Matt hand the microphone over to technology business executive, acclaimed author of Reboot: A Blueprint for Happy, Human Business in the Digital Age, and Chair of Grimsby Town Football Club, Jason Stockwood.

Jason's journey from humble beginnings in Grimsby - an industrial fishing port on the east coast of England - to returning years later as part-owner of his hometown football club and one of the leading CEOs in the UK is truly unique.

From living on a kibbutz in Israel, to graduating with a degree in philosophy and then riding the dotcom wave to eventually become, in his words, "accidental CEO" of Simply Business gave him a perspective on leadership and culture that is rare in business and almost unheard of in the ultra-competitive world of professional sport.

Voted the UK's best leader by the Sunday Times in 2016, Jason talks openly about redundant notions of traditional masculinity, how compassion and collaboration can create strong cultures within organisations and how engaging purpose and belonging through sport can unite communities and create true social value.

David Brindley, Co-founder of Project Sport said: "At Project Sport we are passionate about delivering meaningful impact by working with leaders to engage, educate, and empower their teams, stakeholders and the communities in which they thrive. Our overriding objective is to create a more purposeful, inclusive, and inspiring world. We were beyond delighted when Jason agreed to be our first podcast guest and we have been blown away by his, and all our guests', generosity in giving their time to support the work we are doing. We hope our listeners will enjoy the inspiring stories of our guests, and the individual contributions they are making to make sport a force for good."

Matt Roberts, Co-founder of Project Sport and host of the Wider Goals Podcast commented: "I am so excited to launch our first podcast, Wider Goals, which really articulates the values of Project Sport: to engage, educate and empower our listeners. I have been fortunate enough to sit down with some true pioneers of the purpose movement in sport and business and explore the turning points in their own lives and careers that persuaded them to look beyond the bottom line and maximise their opportunity to have a positive impact on society. It's been an inspiring process for me already and I can't wait to share these unique stories."

Episode one is out now and streaming on Europe's largest dedicated sports podcast network, Sport Social Podcast Network: podcast.sport-social.co.uk/podcast/wider-goals.

For more information, please visit Project Sport's website at projectsport.com or subscribe to the Wider Goals Podcast at podcast.sport-social.co.uk/podcast/wider-goals.

-Ends-

David Brindley
David@projectsport.com

About Project Sport

With a mission to create a more purposeful, inclusive, and inspiring world, Project Sport engages, educates, and empowers individuals, organisations, and communities through the medium of sports.

At Project Sport we believe in the transformative power of sports. We see sport as a force for good, and a catalyst for positive change in individuals, organisations and communities. We're passionate about delivering meaningful impact through three key areas: Engage, Educate, and Empower with the overriding objective of creating a more purposeful, inclusive, and inspiring world. Join Project Sport in this exciting journey where sports meet purpose.

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