Press release
Packaging Printing Market Trends, Growth, Future Demand, Analysis and Forecast by 2030
Market Dynamics of Packaging Printing
DRIVERS: Increasing Demand for Innovative Printing
The market for packaging printing is being driven by the growing demand for innovative printing solutions. This demand has led to the adoption of advanced printing processes such as digital printing and three-dimensional (3D) printing. Digital printing offers advantages such as streamlined processes, consistent printing, reduced waste, shorter turnaround times, and cost-effectiveness for smaller print volumes. 3D printing enables the creation of realistic illustrations and provides faster printing speeds compared to traditional methods, while also promoting sustainability and delivering superior image quality.
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RESTRAINT: High Initial Capital Investment
One of the key restraints in the packaging printing market is the substantial initial capital investment required to establish manufacturing and printing facilities. Setting up plants and acquiring printing equipment involve significant costs. For example, a rotogravure press can cost around USD 1 million, whereas a lithographic press is more affordable. However, advancements in printing technologies are gradually phasing out lithographic printing to meet the demands of a highly competitive market. Offset printing, another popular process, also necessitates considerable investments in equipment, such as flexography presses, offset printers, and rotogravure presses, as well as other materials like inks, energy, and paper. This poses a challenge for new entrants or those seeking to upgrade their printing technologies.
OPPORTUNITIES: Growing Demand for Sustainable Printing
The increasing demand for sustainable printing practices presents opportunities for growth in the packaging printing market. Sustainable printing involves the use of recycled and renewable resources, aiming to minimize the environmental impact of printing. Process-free plates, such as cold press plates, help eliminate volatile compounds, while digital printers save time and resources by avoiding plate replacement. Water-based and UV-curable inks reduce emissions of volatile organic compounds, reducing the environmental footprint of printing. The rising awareness and demand for sustainable printing methods contribute to the market's expansion.
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This research report categorizes the packaging printing market based on type, printing technology, printing ink, application, and region.
On the basis of type:
Corrugated
Flexible
Folding cartons
Label & Tags
Others (includes Wood & Textile)
On the basis of printing technology
Flexography
Gravure
Offset
Screen Printing
Digital
On the basis of printing ink
Solvant-based
UV-based
Aqueous
Others (Latex inks, dye sublimation ink, and eco-solvent & solvent UV)
On the basis of application
Food & beverage
Household & cosmetics
Pharmaceutical
Others (includes automotive and electronics industries)
On the basis of region:
North America
Europe
Asia Pacific
Middle East & Africa
South America
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