Real-Time Bidding Advertising Platforms Market worth $46.04 billion by 2030 | Cumulative Impact of COVID-19, Russia Ukraine Conflict, and High Inflation - Exclusive Report by 360iResearch

The "Real-Time Bidding Advertising Platforms Market by Device (Desktops, Mobiles), AD Format (RTB Image, RTB Video), Auction Type, Application - Cumulative Impact of COVID-19, Russia Ukraine Conflict, and High Inflation - Global Forecast 2023-2030" report has been added to 360iResearch.com's offering.

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The Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and High Inflation is expected to have significant long-term effects on the Global Real-Time Bidding Advertising Platforms Market. The ongoing research considers the changes in consumer behavior, supply chain disruptions, and government interventions caused by the pandemic. Similarly, the report considers the ongoing political and economic uncertainty in Eastern Europe caused by the Russia-Ukraine Conflict and its potential implications for demand-supply balances, pressure on pricing variants, and import/export and trading. Additionally, the report addresses the impact of High Inflation on the global economy and details fiscal policies measuring and reducing its effects on demand, supply, cash flow, and currency exchange.

Market Segmentation & Coverage:

This research report categorizes the Global Real-Time Bidding Advertising Platforms Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Device, market is studied across Desktops and Mobiles. The Desktops is projected to witness significant market share during forecast period.

Based on AD Format, market is studied across RTB Image and RTB Video. The RTB Video is projected to witness significant market share during forecast period.

Based on Auction Type, market is studied across Invited Auction and Open Auction. The Open Auction is projected to witness significant market share during forecast period.

Based on Application, market is studied across Games, Media & Entertainment, Mobile Apps, Retail & Ecommerce, and Travel & Luxury. The Games is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 38.75% in 2022, followed by Europe, Middle East & Africa.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Global Real-Time Bidding Advertising Platforms Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in a particular market space. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

Key Company Profiles:

The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Real-Time Bidding Advertising Platforms Market, including AdColony, ADMEDO LIMITED, Adobe Inc., AdPushup, Inc., Adsetica Limited, AppNexus acquired by Xandr, Criteo SA, Facebook, Inc., Google LLC, Match2One AB, MediaMath Inc., MoPub a division of Twitter, Inc., PubMatic, Inc., Salesforce.com, Inc., Smaato Inc., SmartyAds, The Rubicon Project, Inc., Verizon Media, WPP plc, and Yandex Europe AG.

Key Topics Covered:

1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Real-Time Bidding Advertising Platforms Market, by Device
7. Real-Time Bidding Advertising Platforms Market, by AD Format
8. Real-Time Bidding Advertising Platforms Market, by Auction Type
9. Real-Time Bidding Advertising Platforms Market, by Application
10. Americas Real-Time Bidding Advertising Platforms Market
11. Asia-Pacific Real-Time Bidding Advertising Platforms Market
12. Europe, Middle East & Africa Real-Time Bidding Advertising Platforms Market
13. Competitive Landscape
14. Competitive Portfolio
15. Appendix

The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Market Trends: Provides comprehensive understanding of the Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and the High Inflation
5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
6. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:
1. What is the market size and forecast of the Global Real-Time Bidding Advertising Platforms Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Real-Time Bidding Advertising Platforms Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Real-Time Bidding Advertising Platforms Market?
4. What is the competitive strategic window for opportunities in the Global Real-Time Bidding Advertising Platforms Market?
5. What are the technology trends and regulatory frameworks in the Global Real-Time Bidding Advertising Platforms Market?
6. What is the market share of the leading vendors in the Global Real-Time Bidding Advertising Platforms Market?
7. What modes and strategic moves are considered suitable for entering the Global Real-Time Bidding Advertising Platforms Market?

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