Video Commerce Market 2023-2028 Global Key Players, Demands, Trends, Growth rate, Size, Share

The video commerce market refers to the use of videos to promote and sell products or services online. It involves leveraging the power of video content to engage with potential customers, showcase products in action, and drive sales conversions.

Download a FREE Sample Report at https://www.reportsnreports.com/contacts/requestsample.aspx?name=7089798

The global video commerce market was valued at US$526.72 billion in 2022. The market value is expected to reach US$2.79 trillion by 2028. Video Commerce”, or “Live Video Shopping” or “Live Streaming E-com”, is a form of e-commerce where a host showcases and demonstrates products in real-time through a live video stream, and viewers can interact with the host and make purchases directly from the stream. It can be used across various channels, including social media, e-commerce platforms, and mobile apps.

The key players in the global video commerce market are:

Alibaba Group (Taobao)
Shopify Inc.
Amazon.com, Inc. (Amazon Live)
Alphabet Inc. (Youtube)
Wayfair Inc.
Bambuser
Channelize.io
Firework
LiSA
BuyWith
ShopShops
LiveScale

Video commerce has gained significant momentum in recent years due to the growing popularity of online video consumption and the increasing demand for interactive and engaging shopping experiences. It combines elements of e-commerce and video marketing, allowing businesses to connect with their target audience in a more immersive and visually appealing way.

Here are some key aspects and trends in the video commerce market:

Video Advertising: Businesses are using video ads to reach potential customers across various platforms, including social media, video-sharing platforms, and websites. Video ads can be highly effective in capturing attention, conveying product benefits, and encouraging viewers to take action.

Live Streaming: Live streaming has become a powerful tool in video commerce. It enables businesses to showcase their products, interact with viewers in real-time, and answer questions, creating a sense of urgency and authenticity that can drive sales.

Product Demonstrations and Reviews: Videos are an excellent medium for demonstrating product features and benefits. Brands often create product review videos or tutorials to showcase their offerings, highlight unique selling points, and provide customers with a better understanding of the product.

Shoppable Videos: Shoppable videos allow viewers to click on products within the video itself and make purchases directly. This interactive and seamless experience eliminates the need for users to navigate away from the video content, streamlining the buying process.

Personalized Recommendations: AI-powered algorithms and machine learning techniques are being used to analyze user data and preferences, providing personalized video recommendations tailored to individual customers' interests and shopping behaviors.

Influencer Marketing: Influencers play a significant role in video commerce by partnering with brands and creating video content that promotes products or services. Influencers often have a strong connection with their audience, and their recommendations can influence purchasing decisions.

Virtual Reality (VR) and Augmented Reality (AR): VR and AR technologies are being integrated into video commerce to provide immersive experiences. For example, customers can virtually try on clothing or visualize how furniture will look in their homes, enhancing the shopping experience.

Direct Purchase of the Global Video Commerce Market Research Report at https://www.reportsnreports.com/purchase.aspx?name=7089798

The video commerce market is expected to continue growing as more businesses recognize the power of video in engaging customers and driving sales. Advances in technology, such as 5G networks and improved video streaming capabilities, will further fuel this growth and enable even more interactive and seamless video commerce experiences.

+ 1 347 333 3771
sales@reportsandreports.com

ReportsnReports.com is your single source for all market research needs. Our database includes 500,000+ market research reports from over 95 leading global publishers & in-depth market research studies of over 5000 micro markets. With comprehensive information about the publishers and the industries for which they publish market research reports, we help you in your purchase decision by mapping your information needs with our huge collection of reports.

This release was published on openPR.