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Virtual Production Market Set to Grow to $6.82 Billion by 2032
Virtual Production Market
Another factor contributing to market growth is the rising demand for high-quality content in the gaming industry. Game designers can use virtual production technology to create immersive and engaging gaming experiences. Additionally, virtual production technology is becoming more prevalent in the advertising sector, allowing advertisers to produce captivating ads that resonate with customers.
The growing accessibility of cloud-based virtual production solutions is also expected to drive market revenue growth. Cloud-based solutions provide filmmakers, game developers, and advertisers with access to virtual production technology without the need for expensive hardware and software, which will likely encourage more small and medium-sized businesses to use virtual production technologies.
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Segments Covered in the Report
The global virtual production market can be segmented based on various factors, including component outlook, technology outlook, and end-use industry outlook.
In terms of component outlook, the market can be divided into hardware, software, and services. The hardware segment includes equipment such as cameras, sensors, and displays, while the software segment comprises computer programs and applications used for virtual production. The services segment includes consulting, support, and maintenance services.
Based on technology outlook, the virtual production market can be classified into real-time visualization, motion capture, virtual cameras, and others. Real-time visualization technology enables filmmakers to view virtual environments and characters in real-time, providing them with immediate feedback. Motion capture technology involves recording human movements and using them to animate virtual characters. Virtual cameras allow filmmakers to capture virtual scenes and characters as if they were using a physical camera.
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Strategic development:
Epic Games, Inc. acquired the 3D model marketplace Sketchfab in 2021 as part of its strategy to expand the ecosystem surrounding its Unreal Engine. This tactical move aimed to bolster Epic Games' virtual production capabilities by providing game developers, filmmakers, and other creatives with access to a large collection of 3D models.
In 2020, NVIDIA Corporation purchased Arm Ltd, a leading provider of semiconductor intellectual property, to enhance its data center and AI capabilities. By leveraging Arm's technology and expertise in AI, machine learning, and graphics processing, the acquisition is expected to help NVIDIA expand its virtual production services.
Autodesk Inc. introduced its Autodesk Shotgun interface with Unity Technologies in 2020, enabling game designers and filmmakers to collaborate and track their virtual production projects more efficiently. The connection allows users to streamline intricate virtual production workflows and increase overall efficiency.
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Competitive Landscape:
Autodesk Inc., Epic Games, Inc., Unity Technologies, NVIDIA Corporation, Adobe Inc., Realtime Technology AG (RTT),Pixar Animation Studios,The Foundry Visionmongers Ltd., Chaos Group, Silicon Graphics International Corp. (SGI)
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