Hair Styling Products Market size is expected to be valued at USD 23.7 Billion in 2022, Increasing Ageing Population

The global hair styling products market is expected to be valued at US$ 23.7 billion in 2022 and growing at a CAGR of 5.5% over the forecast period due to increasing ageing population across the globe. A variety of new products have been launched to the worldwide market for hair styling products. There are hair waxes, clays, pomades, hair mousse, etc. Hair mousse adds extra shine and texture to your hair, and pomade also has a similar feature. Some consumer goods companies are now concentrating on creativity and designing innovative hair styling tools. These companies are now making use of the latest and innovative innovations available to them in order to create a hair treatment product that is distinct from those available to competitors.

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Hair Gel for Higher Revenue Share in Global Hair Styling Products Market:
Based on product type, global hair styling products market is segmented into hair gel, hair mousse, hairspray, styling creams and waxes, other. Hair Gel is accounted for higher revenue. The hair gel market is projected to register a CAGR of 5.2% during the forecast period. Increased consciousness regarding hair perfection among the young working population as per the demand of their jobs is primarily driving the market. Glossy gels are common due to the neat look rendered by their use. Hard hold gels are common among the youth who try to imitate the trendy hairstyles which boost the global market.

North America leads the Global Hair Styling Products Market:
Based on regional analysis, global hair styling products market segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America global hair styling products market contributed the largest share in 2021. Main variable items tailored for targeted hair styles are gaining popularity among consumers, with brands now focused on products rich in active ingredients boost the global market. In the 2017, the Procter & Gamble Company launched a new line of hair styling products through its Old Spice brand, which specifically targets the millennial population of the North America market.

Strategic Acquisitions, Merger, Agreements, Collaborations and Partnerships are the key strategies adopted by market players :
The global hair styling products market further reveals that the key player's increasingly adopting strategies such as strategic acquisitions, merger, agreements, collaborations and partnerships to enhance market revenue share. For instance, In Nov 2019, Mizani launched launched a new line of natural hair styling products for textured curly hair

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The global hair styling products market is segmented on the basis of product type, end-user, and region.
By Product Type
• Hair Gel
• Hair Mousse
• Hairspray
• Styling Creams and Waxes
• Other

By End User
• Convenience Stores
• Supermarkets/Hypermarkets
• Specialist Stores
• Online Retail Stores
• Others

By Geography
• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

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Key player's profiles in the global hair styling products market are Kerastase, Oscar Blandi, Philips, Lo'Real, TRESemme, Matrix, Aveda, Pantene, BBlunt.

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