Press release
Email Security Market Provides Detailed Insight by Trends, Challenges, Opportunities, and Competitive Analysis
Email Security - IntroductionEmail security is a secure email communication technique to transfer and access sensitive information against unauthorized loss and compromise.
Increase in digitization and adoption of cloud email services in different industries to reorganize the email security architecture of companies is expected to fuel the adoption of email security solutions in companies.
Adoption of email security solutions in enterprises eliminates the need for expensive security solutions providers, which further improves phishing detection and provides good customer experience.
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Global Email Security Market: Dynamics
Global Email Security Market: Key Drivers
Adoption of email security solutions in enterprises is increasing consistently to reduce the workload of the IT department and to minimize manual management of email security in enterprises in order to block threats. This factor is expected to drive the email security market during the forecast period.
Increase in investment in R&D activities and high rate of adoption of cloud-based technology to store and secure the high amount of data generated by governments and various industries is projected to drive the market during the forecast period
Rise in adoption of artificial intelligence (AI) and machine learning (ML) by large enterprises and SMEs to provide better security experience to customers is estimated to boost the demand for email security during the forecast period
High implementation cost of email security solutions restrains the market
Lack of awareness about email security solutions among enterprises further hinders the email security market
Increase in adoption of email protection solutions to fulfil the requirements of managed security providers (MSP) creates significant opportunities for the email security market
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Impact of COVID-19 on the Global Email Security Market
The COVID-19 pandemic has had a severe impact on various industries across the globe, which has resulted in economic slowdown in most countries. Thus, it also has had a high impact on governments and corporate firms, which resulted in temporary and permanent closure of enterprises during the pandemic situation.
Most companies have adopted work from home, due to the pandemic situation, for which companies need to provide a more secure way of communication to every employee working from a different location. It is essential to adopt email security solutions in a company, as most companies use email for secure communication with employees, clients, and vendors.
Therefore, COVID-19 has boosted the email security market during the lockdown situation
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North America to Hold Major Share of Global Email Security Market
In terms of region, the global email security market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
North America is a prominent region of the global market due to the significant presence of email security solution providers, and rise in investments by well-established IT companies in the U.S. and Canada to improve their email security platform, which is expected to fuel the demand for email security in the region
Increasing number of smartphone users and internet users in Asia Pacific is anticipated to boost the demand for email security in the region
Rising number of cybercrimes in Europe is expected to drive the demand for email security in the region
Rise in adoption of bring your own device (BYOD) services in Middle East & Africa is expected to boost the demand for email security in the region during the forecast period
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