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Water Purifier Market - Industry Insights by Growth, Emerging Trends and Forecast By 2031
Water purifiers are self-contained devices that are used to purify water from untreated sources such as lakes, rivers, and wells for the purpose of drinking. Water purifiers kill harmful bacteria and microscopic, diarrhea-causing Cryptosporidium parasites present in the water and make it drinkable. Water purifiers are primarily used in residential and commercial spaces. They are also used in disaster-prone areas and by military personnel, campers, hikers, and workers who live in areas where drinking water is insufficient. Water purifiers are also known as point-of-use water treatment systems.Water filter systems come in various sizes depending on the nature of use. Rise in usage of online sales channels is one of the key trends impacting the water purifier market size. Global Internet penetration and rapid increase in urbanization across the globe have led to expansion of the online platform. The online platform enables customers to compare various products in terms of features, specifications, and price. Thus, increase in sales of water purifier on the online platform is anticipated to fuel the water purifier market in the near future.
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People are increasingly becoming familiar with the benefits of water purifiers due to the rise in awareness about the impurities present in water supply and growth in investments in innovative marketing campaigns by water purifier companies. Introduction of digital marketing, strong growth in retail stores in developing regions, and constant increase in availability of water purifiers sold through retail services are augmenting the demand for water treatment solutions. Strong government initiatives in developing countries such as India and China to make people aware of water-borne diseases through various public campaigns are creating awareness about water purity and its benefits in rural areas. For instance, the Government of India, with the support of the World Bank, is bringing clean drinking water to villages in the country. Workshops and campaigns, such as the Consumer Awareness Program (CAP) started in 2007 to create awareness among consumers about water quality issues, are boosting the water purifier market. The program also educates consumers in preserving the quality of water supplied by inspecting the internal plumbing systems regularly.
Manufacture and processing industries consume large amounts of water. These industries are also the worst affected by a water crisis. Thus, demand for water recycling is further driving the need for water purification systems in these sectors. Demand for advanced technology-enabled water treatment purifiers is increasing to combat the issue of water pollution, a consequence of untreated water discharged by processing industries. Growth in number of manufacturing units in the food & beverages industry is likely to boost the water purifier market during the forecast period.
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Contamination of heavy metals in the water supply system has gradually increased over the past decades due to the constant rise in industrial activities. Presence of heavy metals in the environment is a serious concern because of their toxic effects on health. Most of these metals, such as lead (Pb), copper (Cu), Cd, Zn, nickel (Ni), manganese (Mn), mercury (Hg), and chromium (Cr), are present in farm and industrial wastewater. Heavy metal content should be minimized before discharging waste water.
Based on portability, portable water purifiers hold major share of the global water purifier market, as they are user-friendly and convenient. These purifiers are best suited to those who go mountain climbing and indulge in similar kind of adventure activities. Thus, rise in number of sports and adventure activities across the globe is augmenting the demand for portable water purifiers.
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Asia Pacific is expected to dominate the water purifier market during the forecast period owing to the increase in population in the region, primarily in India and China. The number of households is rising due to the growth in population and nuclear families. In turn, this is driving the water purifier market. Rise in disposable income of the people; surge in incidence of waterborne diseases; growth in water pollution due to industrial development; and increase in concerns regarding health are some of the factors driving the demand for water purifiers in Asia Pacific.
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