Press release
The Silver Surfer fly over Belgium and attack JCDecaux street furniture with Alterwave bluetooth weapons
Free download trailers with JCDecaux and Alterwave
JCDecaux Belgium ask Alterwave to install Bluetooth hotspots in their street furniture in order to reinforce the impact of the 4 Fantastic campaign in the main cities of Belgium: Brussels, Antwerpen, Liège and Oostende.
4 bluetooth hotspots were installed in the street furniture, located in high traffic areas, to sent free additional information about the film and generate interaction with this new movie distributed by 20th Century fox. Sending trailers and wallpapers is a new original marketing approach to convince the public in the street to go see the movie. Alterwave Bluetooth hotspots are designed to operate within very difficult environment where temperature variation are very high and space is very limited.
The hotspots were connected directly to servers allowing remote access, data reporting and maintenance without any human intervention.
Thanks to Alterwave, film distributors are now able to add a new rich media dimension to their existing communication channels
Bertrand Prignon
Sales & Marketing Manager
ALTERWAVE
Parc scientifique Crealys
rue Jean Sonet, 21/3
5032 Gembloux
Belgium-Belgique-België
Tel: +32.495.55.10.40
Fax: +32.2.403.47.52
www.alterwave.com
Alterwave deliver solution for Interactive Mobile Marketing
Alterwave is pioneer in Bluetooth technology for Mobile Marketing and develop products and services to increase interactive communication with consumers.
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