Press release
Internet protocol television (IPTV) is the future of television broadcasting
Internet protocol television (IPTV)
๐ฅ๐ฒ๐ฝ๐ผ๐ฟ๐ ๐ฃ๐ฎ๐ด๐ฒ๐: [135 Pages]
Internet protocol television (IPTV) is a video broadcast technology that delivers television content over internet protocol networks. IPTV differs from satellite, cable, and conventional terrestrial television formats. IPTV fits perfectly with the concept of Internet-of-Things (IoT) and other ITC trends. On-demand live TV programs or stored video content are delivered through the IPTV service, which is distributed by a service provider. The availability of such a wide variety of content is expected to propel growth of the IPTV market in the coming years. Region, end-user, service provider, service, and type are the five prominent parameters on which the IPTV market is categorized.
The market is going through a paradigm shift from traditional methods of broadcasting such as satellite or cable TV to internet-based streaming, and IPTV as a system has an important role to play in this transitional phase. Developments such as improvements in network architecture and improvements in communication technology have also served the market positively. The demand for high-quality content is growing due to the rapid growth in internet penetration worldwide. The improved wired broadband infrastructure is also positively impacting the growth of the market. For instance, in 2018, Deutsche Telekom AG teamed up with Microsoft Corporation to deliver IPTV services.
๐๐ผ ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ฟ๐ฒ ๐ฑ๐ฒ๐๐ฎ๐ถ๐น ๐ถ๐ป๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ฏ๐ผ๐๐ ๐๐ฃ๐ง๐ฉ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐
https://www.coherentmarketinsights.com/market-insight/iptv-market-4176
Major Players in Current Industry: AT&T, Inc., ARRIS Group, Inc., Bharti Airtel Limited, MatrixStream Technologies, Inc., CenturyLink, Inc., Amino Technologies plc, Deutsche Telekom AG, Orange SA, Cisco Systems, Inc., and Broadcom Corporation.
The global COVID-19 pandemic offers temporary yet significant prospects for the growth of the market. The implementation of work-from-home practices has further resulted in higher internet consumption, as well as the demand for online educational content has increased in the last few months due to the closure of schools worldwide. For instance, China Unicom Limited and China Telecom Corporation Limited have started offering free live sessions and online educational content for students. Moreover, service providers are offering add-on features, such as IPTV services at minimal prices, which further drive the market growth. For instance, in April 2020, ZTE Corporation helped China Mobile to launch the cloud classroom service based on the IPTV platform.
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The increasing popularity of Over-The-Top (OTT) services (such as Amazon Prime Video and Netflix) in developing countries is expected to create significant growth opportunities in the market. In terms of geography, the IPTV market is divided into six regions, such as North America, Asia Pacific, South America, Europe, the Middle East, and Africa. Moreover, key market players are focused on launching new products to enhance the product portfolio. For example, in July 2020, Orange Romania launched an HDMI device, TV Go box, that allows customers to watch shows, series, and movies directly on the TV.
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