Press release
Survey: Over 70% Pharmaceuticals and Healthcare Companies will Invest More in Market Intelligence in 2012-13
Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, releases results from its 2011 Global Market Intelligence Survey, which show that pharmaceuticals and healthcare companies appear to have efficient market intelligence functions. More than 70% already have a systematic operation in place. Compared to some other industries, they have one of the highest satisfaction rates. Over 70% intend to increase their investments into market intelligence over 2012-2013.As a program, market intelligence collects information about market players and strategically relevant topics and processes it into insights that support decision-making. It helps organizations understand their business environment, compete successfully in it, and grow as a result.
The consultancy predicts that with growth in competition and new markets, pharmaceuticals and healthcare companies will be looking for new and innovative ways to operate, grow and price products – particularly medicines that are already in the late stage of the pipeline in order to reduce funding requirements. The healthcare sector will require more efficient processes and the clever use of telecommunication technology. Advisory services for M&A and partnering will be in demand, and so will competitive intelligence.
These are some of the conclusions regarding market intelligence within the pharmaceuticals and healthcare industry from the 2011 Global Market Intelligence Survey. The study surveyed 989 companies across North America, Latin America, Europe and Asia Pacific, of which 81 respondents were global pharmaceuticals and healthcare companies. Conducted in March 2011, the online survey looked at the state of market intelligence, the perceived benefits, how it supports decision-making, and anticipated future developments.
Some of the key survey findings include:
• 73% of pharmaceuticals and healthcare companies intend to increase their investments into market intelligence over 2012-2013.
• About 40% of the pharmaceuticals and healthcare companies without a market intelligence operation yet intend to launch one within 12 months.
• 96% agree that they have benefited from market intelligence and 79% think that their market intelligence investments have paid off.
• Including human resources costs, global pharmaceuticals and healthcare companies spend an average of 2.4 million Euros or $3.4 million US dollars on market intelligence annually
• On average, market intelligence teams at pharmaceuticals and healthcare companies comprise a core team of 9 people who cater to 410 internal clients, with 114 colleagues who contribute to market intelligence activities.
For other information, visit the www.globalintelligence.com or send an email to media(a)globalintelligence.com.
About the Global Market Intelligence Survey
The Global Market Intelligence Survey looks into the current state of market intelligence activities in international companies and the perceived benefits, how market intelligence supports decision-making, and the anticipated future developments across geographical regions and industries.
The 2011 Global Market Intelligence Survey is the fifth in a series and involved 989 respondents in an online questionnaire in March 2011. Most of the questions were of multiple-choice format to facilitate quantitative analysis. Open questions were also included to add to the level of insight. English was used as the survey language in most countries, while translations to Czech, French, Japanese, Portuguese, Russian and Spanish were also in circulation in parts of Latin America, Europe and Africa.
About Global Intelligence Alliance
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.
Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.
www.globalintelligence.com
Global Intelligence Alliance Finland
Itämerenkatu 5 A
00180 Helsinki, Finland
Jennifer Tow
Marketing Director
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Survey: Over 70% Pharmaceuticals and Healthcare Companies will Invest More in Market Intelligence in 2012-13 here
News-ID: 198596 • Views: …
More Releases from Global Intelligence Alliance
Global Intelligence Alliance (GIA) officially renamed M-Brain
Global Intelligence Alliance (GIA) today officially announced a change in its operating name to M-Brain.
M-Brain acquired GIA in September 2014, with the aim to provide the most powerful suite of market monitoring, market intelligence and market advisory services through its 13 offices around the world. During the past few months, M-Brain has integrated the intelligence consultancy’s portfolio of market monitoring, intelligence best practices, advisory services and competitive intelligence software with…
Survey Shows Indonesia and Singapore are ASEAN Countries with Most to Gain from …
Indonesia and Singapore are the South East Asian countries that will have the most to gain from the January 2016 launch of the ASEAN Economic Community (AEC), according to a new white paper by Global Intelligence Alliance (GIA) Singapore. The white paper, “Gaining Competitive Advantage through AEC”, includes a survey of 32 industry specialists and thought leaders based in South East Asia, who also said that companies need more business…
White Paper Recommends Market Strategies For a Russia in Crisis
A new white paper by ALT Research & Consulting (ALT), a Member Company of the Global Intelligence Alliance (GIA) group, details how foreign companies in Russia can overcome the impact of international sanctions against the world’s sixth largest economy.
A new white paper by ALT Research & Consulting (ALT), a Member Company of the Global Intelligence Alliance (GIA) group, details how foreign companies in Russia can overcome the impact of international…
More Releases for Survey
Employee Satisfaction Survey, Employee Happiness Survey, Employee Feedback Surve …
Today than ever before, the customer satisfaction is more important. Provided the great number of choices consumers have in almost every market, entities that listen to their customers have a dissimilar benefit. A Customer Satisfaction Survey is an irreplaceable tool for both small business owners and large entities. Customer Satisfaction Survey Questions can assistance determine how consumers are feeling about an organization's customer service, products, web experience and services. They…
Employee Engagement Survey, Measuring Employee Morale Survey, Measuring Employee …
Employees surveys are an efficient tool to understand the mood and concerns of employees, essentially throughout these challenging times. Surveys support organizations uncover the problems that impact the engagement and productivity, and when done accurately, deliver the critical data that can be leveraged to advance the company culture.
At Ken Research, the Employee Engagement Survey deliver workers the opportunity to anonymously voice concerns they may otherwise have circumvented bringing up, owing…
Customer Loyalty Assessment Survey, Customer Satisfaction Survey Outcome, Employ …
Most of the organisations focus on gathering customer feedback by actively engaging with them through varied mediums. A few of the key examples of these mediums are social media pages, mass emailing and online newsletters. One of the most used tools for gathering customer feedback is customer loyalty survey as this tool allows the organisations to ask multiple questions and facilitate customers with the opportunity to portray their thoughts freely.…
Measuring Employee Morale Survey, Customer Engagement Survey, Measuring Employee …
Today than ever before, the customer satisfaction is more essential. Provided the large number of choices customers have in almost every market, entities that listen to their customers have a distinct benefit. A Customer Satisfaction Survey is an invaluable tool for both small business owners and large entities. Customer Satisfaction Survey Questions can help determine how consumers are feeling about an organization’s customer service, products, web experience and services. They…
Customer Engagement Survey, Employee Strategic Alignment Survey, Measuring Emplo …
It is a very famous saying that “Customer is the King”! It is so rightly said, that Customer loyalty is something that no one can buy. It can’t be purchased by marketing campaigns or by ads. One has to earn customer loyalty by rendering the best services or products as much as one can. Every business is directly proportionate to its customers, to grow its brand and make profits the…
Net Promoter Score Survey, Customer Engagement Survey, Measuring Employee Morale …
Net promoter score (NPS) measures the entire consumer loyalty towards the brand. By eliminating the number of detractors from the promoter you will get the NPS score, which indicated how customers feel about your performance and brand. In addition, NPS is thought of as the gold standard metric that measures the customer satisfaction. The NPS is a greatly concerned loyalty metric that individual at organizations such as yours utilize to…
