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Strategic Insights into the Internet Search Portals Market: Share Analysis, Growth Rate, and Future Strategies to 2033

Internet Search Portals Market

Internet Search Portals Market

The internet search portals market size has grown rapidly in recent years. It will grow from $258.38 billion in 2023 to $295.62 billion in 2024 at a compound annual growth rate (CAGR) of 14.4%. The growth in the historic period can be attributed to user adoption, advertising revenue, search algorithm advancements, mobile internet.

The internet search portals market size is expected to see rapid growth in the next few years. It will grow to $493.56 billion in 2028 at a compound annual growth rate (CAGR) of 13.7%. The growth in the forecast period can be attributed to voice search and ai assistants, semantic search, e-commerce integration, data privacy and regulation. Major trends in the forecast period include zero-click searches, vertical search engines, video search, augmented reality in search.

Market Overview -
An internet search portal refers to a specifically created website that frequently functions as the only point of entry for information.

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Rising Mobile Internet Utilization Drives For Growth In The Internet Search Portals Market
Rising mobile internet utilization is expected to fuel the market growth of the internet search portals market during the forecast period. Mobile devices are gaining importance for accessing the internet over desktop computers due to the ease of use and portability that mobile devices offer to consumers. According to the World Advertising Research Center (WARC), 2 billion people currently access the internet via only their smartphone, which equates to 51% of the global base of 3.9 mobile users. In 2020, US adults spent an estimated 470 minutes (seven hours and 50 minutes) per day with digital media. In August 2022, according to Oberlo, 59.4% of all the web traffic came through mobile phones. With improving mobile technology about 58% of 18-29 years old and 47% of 30-49 years old of the US access internet using their smartphones. Thus, increasing mobile internet utilization is expected to increase online traffic and thereby will drive the growth of internet search portals.

Competitive Landscape -
Major companies operating in the internet search portals market include Google, Baidu Inc., Softbank Group Corp., Naspers Limited, Naver Corporation, Yandex N.V., Sogou Inc., Mail.Ru Group., Yahoo, Coc Coc search, Yandex, Sina Corporation, Newegg Commerce Inc., Instacart, Shutterfly LLC, Sabre Corporation, Kaplan Inc., Endurance International Group, 58.com, Copart Inc., CDK Global Inc., Jacksonvill, Meta, Naver, NetEase, Netflix, Sogou, Tencent, Twitter

Major Companies Embrace Ai Innovation With Search Generative Experience (SGE) In The Internet Search Portals Market
Major companies operating in the internet search portals market are focusing on innovative AI technologies such as Search Generative Experience (SGE) to improve the quality of search results. Search Generative Experience (SGE) is an experimental version of Google Search that integrates artificial intelligence answers directly into results. For instance, in May 2023, Google LLC, a US-based technology company, launched Search Generative Experience (SGE), an experimental version of Google Search that integrates artificial intelligence answers directly into results. This means that instead of just providing a list of links to websites, SGE can also provide summaries of key information, answer questions, and generate creative text formats of text content. This AI search engine has the potential to make it easier and faster for people to find the information they need online.

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Key Segments -

The internet search portals market covered in this report is segmented -

1) By Website: Operating Websites, Internet Search Websites, Other Websites
2) By Distribution Channel: Online, Offline
3) By Application: Personal, Commercial

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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