Press release
Licensed Sports Merchandise Market Size, Share, Growth, Report and Forecast 2024-2032
Licensed Sports Merchandise Market
According to the report by Expert Market Research (EMR), the global licensed sports merchandise market size reached a value of USD 35.70 billion in 2023. Aided by the increasing popularity of international sporting events, and the growing culture of fandom, the market is projected to further grow at a CAGR of 5.1% between 2024 and 2032 to reach a value of USD 55.97 billion by 2032.
Licensed Sports Merchandise encompasses a wide range of products, including apparel, footwear, accessories, toys, and video games, that are officially licensed by sports leagues and teams. These products not only allow fans to express their support for their favourite teams and athletes but also serve as a significant revenue stream for sports organisations.
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The licensed sports merchandise market growth is propelled by several key factors. The globalisation of sports leagues and the international success of events such as the FIFA World Cup, Olympic Games, and the NBA have broadened the fan base for sports merchandise. The proliferation of digital platforms and social media has also facilitated greater engagement with sports brands, enabling fans to follow their favourite teams and players more closely and access merchandise more easily.
As per the licensed sports merchandise market analysis, technological advancements in e-commerce and logistics have simplified the process of purchasing sports merchandise, making it accessible to fans worldwide. Additionally, the trend of athleisure and the increasing interest in sports as a lifestyle have boosted the demand for sports-related apparel and footwear.
Collaborations between sports leagues, teams, and major fashion brands have led to the creation of premium and limited-edition merchandise, attracting not only sports fans but also fashion enthusiasts. These collaborations have elevated the status of sports merchandise from mere fan memorabilia to fashion statements, further driving the licensed sports merchandise market demand.
Moreover, the rising awareness and emphasis on authenticity and the fight against counterfeit products have encouraged fans to purchase official licensed merchandise, supporting market expansion.
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The Asia-Pacific region is witnessing rapid growth, fuelled by the increasing interest in sports, rising disposable incomes, and the expansion of international leagues into these markets. Countries like China, India, and Japan are becoming key markets for licensed sports merchandise, driven by their vast populations and growing sports fandom.
Licensed Sports Merchandise Market Segmentation
The market can be divided based on product, price range, distribution channel, and region.
Market Breakup by Product
Sports Apparel
T-Shirts And Tops
Sweatshirts And Hoodies
Jackets
Bottom Wear
Others
Sports Footwear
Toys and Games
Others
Market Breakup by Price Range
Premium
Economic
Market Breakup by Distribution Channel
Online
Offline
Market Breakup by Region
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global licensed sports merchandise market. Some of the major players explored in the report by Expert Market Research are as follows:
Nike Inc.
Adidas AG
PUMA SE
Fanatics Inc.
DICK'S Sporting Goods, Inc.
Iconix International
New Era Cap Company Limited
47 BRAND, LLC
G-III Apparel Group, Ltd.
Others
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