Hair Styling Tools Global Market Report 2024 - By Growth, Share, Demand, Size, Forecast To 2033

The hair styling tools market size has grown strongly in recent years. It will grow from $30.14 billion in 2023 to $32.31 billion in 2024 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to celebrity and social media influence, changing fashion trends, professional salon industry growth, rising disposable income and consumer spending, innovations in materials and design, convenience and DIY hair styling trends.

The hair styling tools market size is expected to see strong growth in the next few years. It will grow to $42.98 billion in 2028 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to smart and connected styling devices, sustainable and eco-friendly products, inclusion of health-friendly features, e-commerce and online retail trends, customization and personalization. Major trends in the forecast period include advancements in technology, rise of smart and connected tools, innovation in cordless and portable devices, influence of social media and beauty influencers, multi-functional tools.

Market Overview -
Hair styling tools are a collective term for a variety of products that are used to change the shape or texture of hair or to do a hairstyle in place, as well as products used to enhance shine, curl, texture, volume, or hold to a specific style.

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Rising Global Grooming Trends Propel Growth In Hair Styling Tools Market
The growing need of grooming among the global population is expected to drive the growth of the hair styling tools market. Grooming refers to the practice of cleaning and maintaining body parts offering a good appearance. The grooming need among the global population is growing due to increasing beauty and health awareness among people, confidence-boosting, self-care, fashion trends, and others, creating a significant demand for hair styling tools. The hair styling tools include hairdryers, hair straighteners, hair curlers, and various other products that add texture and volume to the hair, resulting in the best grooming. For instance, according to a survey commissioned by a provider of science-backed and data-driven male grooming advice Prim & Prep in 2022, a broad majority of men care about poor grooming habits and want to do it properly. More than 3/4th (76%) of men spend time grooming to take pride in their appearance. The survey results show that personal appearance and hygiene are primarily performed for self-respect. This indicates that the need for grooming is increasing, which will drive the growth of the hair styling tools market.

Competitive Landscape -
Major companies operating in the hair styling tools market report are Panasonic Corporation, Koninklijke Philips N.V., Dyson Limited, Spectrum Brands Holdings Inc., Conair Corporation, GHD Limited, Remington Products LLC, Drybar Inc., Farouk Systems Inc., Andis Company LLC, Wahl Clipper Corporation, Braun GmbH, Babyliss SAS, Curlisto, Bio Ionic Inc., T3 Micro, Rowenta GmbH & Co. KG, Vidal Sassoon International Ltd, Instyler, Hot Tools Professional, HSI Professional, Amica International Ltd, Infiniti Hair, Sutra Beauty, NuMe Hair Tools, AG Adriano Goldschmied, Harry Josh Salon, Bed Head Professional, Mark Townsend Salon, ION Beauty

Technological Advancements In The Hair Styling Tools Market
Technological advancement is a key trend gaining popularity in the hair styling tools market. The market is witnessing the incorporation of advanced technologies in hair styling tools such as innovative hair straightening brushes that provide natural hair straightening functions with maximum output and no risk of damage to the hair. These products offer benefits such as multiple use cases, reduced heat damage, and include an attractive design. Key companies with these products can attract new customers and increase sales. For instance, in September 2021, Shark Ninja, a US-based company offering hair care products introduced a new Shark HyperAIR Hair Dryer, an ultra-fast drying tool with no heat damage and styles for all hair types.

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Key Segments -
The hair styling tools market covered in this report is segmented -
1) By Type: Manual, Electric
2) By Product Type: Hair Dryers, Hair Curlers And Rollers, Hair Straighteners, Hair Styling Brushes And Combs, Others (Hair Scalp Massager)
3) By Distribution Channel: Hypermarkets And Supermarkets, Specialty Stores, Online Channels, Other Distribution Channels (Salons, Departmental Stores)
4) By Application: Household, Commercial

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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